top of page

my color palette

creative director and ceo |

Amy Boyter.png

Hey hey,

I’m the CEO!

As the creative director, I have a hand in everything. I do all initial meetings and art direction for each project, setting the foundation and “creative direction” for the designers.

My biggest strength and role is understanding and translating our clients’ styles, even if they don’t have the words to describe it. The sky’s the limit with my ideas and my brain is constantly spinning (a blessing and a curse).

My creative brainstorming process has been described as “a tornado”. I begin by pulling paper, fabric, ribbon, photos, and illustrations. I’ll sketch ideas which become surrounded by lists upon lists of creative wordplay or thoughts.

I tend to try to make everything in life a creative moment, inside and outside of work. One of my favorite things to do is generate trivia “games” centered around a group of close-knit people who know each other well.

My second biggest strength is embarrassing the girls in the office— whether it be getting the FedEx guy’s phone number or singing off-tune to a song that’s stuck in my head.

When I’m not at the office, my husband, Blake, and I are constantly chasing around our twin girls, Blythe and Claire.

Boyter Portrait Photography Edit.png
Amys pantones revised.png
bottom of page